Target "targets" the Frugalista

Target just launched their new StyleBoutique (formerly Target Design for All). They've target-ed the rise of the Frugalista, "defined as “a person who lives a frugal lifestyle but stays fashionable and healthy by swapping clothes, buying secondhand, growing own produce, etc.” This could become the nom de guerre of the 'recession warrior'.1 Target knows that "Frugalistas know how to out-dress, not out-spend." And they plan to show you how to do it as well, simply by signing up for the email newsletter.

1 http://www.nytimes.com/2008/11/23/magazine/23wwln-safire-t.html
Images courtesy of Target.com

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