ABOUT- Amanda Castro, Owner & Fashion Consultant


My name's Amanda Castro and I am in love with fashion. I wake up to it every morning, daydream about it at lunch, and fall asleep to it every night. It's always on my mind. I admitted my obsession a little too late and wound up having to change my degree during my fourth year at San Francisco State. But when I graduated in May 2008, I felt like I was on top of the world, in a constant state of anticipation, waiting for the other shoe to drop and everything to fall into place.

You could say since then, fashion has become my life, my job and I love it that way. I've spent several years in the retail game and I respect great customer service but what I do isn't about a sale. It's about one on one service, with you as the center of my focus. The best part is, I WANT to do this for you and I'm more than happy to help in any way I can.

My goal is to help you realize the power of clothes. Confidence in yourself is truly the best product of this industry. Everyone enjoys feeling good about themselves and the first place to do that is with a fabulously put together outfit. I marinate myself in fashion everyday, through the blogs I read, magazines I subscribe to, and the websites I visit daily all to ensure that you don't walk out your door not looking, and feeling, your best.

As the queen bee of fashion, Coco Chanel, once said: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Let's go beyond black and sartorially marry who you are inside with who you have to be on the outside. Fashion changes, but style remains the same.
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