8/12/09

“One-third of Shoppers to Cut Back for the Holidays”- Are You One of Them?

My fiancé forwarded me an interesting email he received with a report on holiday shopping this year. For those of you type-A planners (like myself) this could be good news. For those of you that wait until the last minute to shop for Christmas gifts, beware…

BIGresearch reports that a third of shoppers plan to spend less than they did last holiday season, while 3% plan to spend more. In terms of inventory, some retailers are still undecided. "They're not going to want to overstock, but they're not going to go lean, either, and not hit their sales targets," an NRF executive said. USA TODAY (8/3)

What they are predicting is that most retailers are going to underestimate the power of consumerism during the holidays, even in a recession. So all of you last minute people are going to be left shopping empty shelves. Shop early this year people!

While many retailers are focusing on the important back-to-school season, some — including Sears, Kmart and Toys R Us — are so holiday-happy, they rolled out "Christmas" sales last month.

"We may see consumers beginning their holiday shopping a bit earlier than past years, finding deals now and stretching their holiday bills out over several months prior to the holidays, instead of watching them all come due in January," Goodfellow says.


Quotes taken from Jayne O'Donnell, USA TODAY

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