3/21/11

The Marriage of Chic and Geek- Connected Clothing for the Fashion Saavy Gadget Lovers

I am a self-confessed tech geek.  A "techie" if you will- (tech·ie also tek·kie  (tk) n. Informal: One who studies or is highly interested or proficient in a technical field, especially electronics.) But that doesn't sound very fashionable for a wardrobe stylist now does it? The real questions is, do fashion and tech ever meet in the middle of chic and geek?

My first exposure to high tech- "connected" if you will- clothing was when I was shopping for a new snowboarding jacket five years back.  Back then, iPod integrated clothing was just starting to show up once retailers understood the power Apple's brand of technology had over consumers and jumped on the successful brand's bandwagon.  This peaked my interest.  Where else were we seamlessly integrating our digital lifestyle with our outdoorsy one?  Being a surfer, I did some research.  There were, and still are, waterproof accessories like headphones and iPod cases.  While unsafe because listening to your music full blast hinders your ability to hear warning shouts in these shark infested San Francisco waters, it still amazes me that we have the ability to take our music with us anywhere.

Aside from the fact that I think one of the best things about being outdoors is being one with mother nature and her own soundtrack, I like having the option to have my gadgets within reach and easy to use.  That seems to make a lot of sense when you're wearing gloves and stuffed into a parka that makes you look like the Michelin man.  But what about our day-to-day lives?  Mashable's article Wired Fashion addressed this very issue.  It seems the fashion world is turning its ear towards the needs of geeks like myself.  While they don't always hit the mark...


... some are close...


and some are genius!



While we may not being seeing a high tech clothing runway show at New York Fashion Week any time soon, it does beg the question, does fashion need to will fashion be able to keep up with the speed of technology?

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Image(s) courtesy of Mashable.com

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