San Francisco Fashion Week Takes a Vacation by Deborah Belgum, Senior Editor July 03, 2008
"For the first time in five seasons, San Francisco Fashion Week won’t be taking place this year. The show’s organizers, who launched the event in August 2004, said financial problems were forcing them to step back and reconsider the structure of the show.
'Although SFFW has continued to grow in popularity, the costs associated with the multiple-day event have also grown exponentially, both in terms of production and for the participating designers. As a result, San Francisco Fashion Week LLC has made the tough decision to postpone the event until it can become more financially stable and also affordable for the area’s best design talent,' the organizers said in a statement.
Producing a three-day runway show every August grew costlier after the event moved to a new location two years ago. Initially, San Francisco Fashion Week was held inside the 1,000-seat Palace of Fine Arts Theatre, an architectural gem in the city’s Marina District. But it wasn’t the ideal place to host a runway show.
In 2006, the show moved to the Galleria at the San Francisco Design Center, located in the trendier South of Market (SoMa) section of San Francisco. The Galleria’s four-story atrium, surrounded by walkways that overlooked the runway, was a better fit for a fashion show. However, it was much more expensive than the Palace of Fine Arts, a domed structure built for the 1915 Panama-Pacific Exposition.
'We’ve decided to take a break this year and look at other ways to resolve the financial issues on this,' said Donna Berry, a spokesperson for San Francisco Fashion Week.
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